Roles & Responsibilities: Project Manage, Draft Copy, Design, Scheduling, Consultation, and Reporting.

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Palestine Children's Relief Fund was looking to maximize their 2022 Giving Tuesday Campaign. As Project Manager, I led PCRF's web development, & creative team raise $62,584.19 on Giving Tuesday (25.2% over their $50,000 goal).

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​As the project manager, it was my responsibility to oversee the entirety of the campaign. I designed the social media designs (graphic & video), the lightbox designs that popped up on the landing page when the user first opened the website, and I also drafted the email copy.

 

As a direct result of reaching PCRF's audience at the right time and right places (social media, website, & email) PCRF's 2022 Giving Tuesday campaign saw a 61% increase from their 2021 Giving Tuesday total.

 

Cadence: Social Media: 2 posts (AM & PM) on Giving Tuesday, Lightbox: up for 13 days (November 19-December 1), Emails: 3 emails - 2 (AM & PM) on Giving Tuesday, and 1 the day after (AM).

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The campaign was such a success that PCRF decided to keep their Lightbox up for two days after Giving Tuesday and raised an extra $10,000 in that timeframe. The PCRF team were ecstatic with the results and asked for further design work to create a Lightbox for their holiday campaign.